We’re Dan and Hillel, two lifelong mates, raised in South Africa where nature wasn’t a getaway, it was all around us every day. Beaches, mountains, trails and waterfalls, that’s where we found stillness, calm, and connection.

Fast forward to London: over 5 years working in startups, with the scars of stress, burnout and late nights to prove it. We got caught in the cycle - chasing numbers, losing balance. 

We started Wyld Fire, a brand rooted in the belief that modern men deserve more than hustle and hangovers. They deserve rituals that support their health. Space to breathe. A community that values presence over pressure.

Our first product - the candle - is the spark. But what we’re really building is a community of ‘Wyld Ones’ for  men who train hard, rest harder, and look after their mental and physical health like it matters. Because it does.